5 Reasons Your Social Media Engagement Is Declining

5 Reasons Your Social Media Engagement Is Declining

Social media is one of the most virile tools for creating awareness in today’s digital world. You don’t even need to break the bank to run a social media campaign. These free mode of communication is therefore available for everyone to use. Due to this many users, waste the opportunity to take advantage of it. You will observe that despite their aggressive social media presence, they are getting little or no traction, Jumia Travel, roll out five reasons why your social media engagement is low.

You don’t post regularly

If your frequency of posting drops, there will definitely be corresponding decline in your engagement. Your followers or friends wouldn’t wait for you if you disappear for days. If you want to halt the decline, increase the number of times you post each day.

You are posting at the wrong times

Given that time difference usually comes to play when you come to posting, you should know the time difference where your immediate audience are present is the most important. In Nigeria, you shouldn’t share tweets at 2 am because you want to make your account function 24 hours.

You are not memorable

The most important way for you be socially memorable is for you to be different. Don’t share your ideas like others. Stand out and soon you notice a steady rise in traction.

You expect people to come to you

You cannot get engagements by only sharing great content. You have to reach out to other users and influencers by following them. Don’t wait for users to follow, you will not get the desired traction you want.

You are ignoring visual content

Visual content is one of the most powerful to drive engagement. Tweets with images are more likely to be retweeted and liked than the one without any visuals. So, use images from time to time.

5 Reasons why you should Quit Social Media

In this present 21st century, it will be irrational for anyone to abdicate social media. In fact, if you are not on Facebook, Twitter, Snapchat, Instagram among others, you are very archaic and still leaving in the stone age. Even with the internet penetration, people have increased access to the World Wide Web. But wait a second, have you ever given a thought to quitting social media? Perhaps this is the time as Jumia Travel, Africa's No 1 hotel booking portal shares 5 reasons why you should leave social media. 

Social Media is a great time waster 

Teens spend an average of 9 hours on social media according to research. If you add your total time spent on social media, you will be gobsmacked. What about investing such a time in reading, entrepreneurship and spending good family and friends. The concentration on social media is one of the main contributors to mass failure in national exams. 

You won't miss it 

For a few days, you will miss surfing Facebook, tweeting, and posting pictures Instagram. But with time and determination to invest your time into other things, you will overcome and no longer miss social media. You will be surprised by the turnaround.simply logging back in. You can start with staying off with a day. 

Nothing is private 

Many people put their daily activities or life on social media. They are addicted to it that they when they post pictures, they are obsessed with the number of likes they have or retweets. With this age of social media, nothing is private. Leaving social media will preserve and protect your privacy. 

It makes you less Happy 

Online Trolls simply want to make others feel sad and unhappy. One of the easiest ways to do this is via social media. These trolls are always waiting on the wings to mock users who they feel are vulnerable. Celebrities are more of the victims here. These can make them and other users very unhappy. 

You will break your addiction 

Addiction to something is difficult to break. It is more complicated with something that is as thrilling and exciting as social media. It will be gradual but you will get there and break the addition by leaving.

4 Reasons Nigerian Celebs Should Verify Their Social Media Accounts

Nigerian celebrities command massive followings both online and offline. Check the twitter, Facebook and Instagram accounts of celebrities including Tiwa Savage, Tuface Idibia, Genevieve Nnaji, Olamide, Omotola Jalade, WizKid among others; they have millions of followers. When they trend, Nigerians are eager to comment. Hence, it is important for them to manage their social media accounts themselves or employ a social media manager. The first step is to verify their social media accounts. If you are a Nigerian celebrity and contemplating whether to verify your accounts or not, Jumia Travel, Africa's No 1 hotel booking portal shares 4 reasons you should verify your social media account.

 

Prevent fraud

Social media accounts can now be used to promote concerts and shows that an artist is headlining. Unaware that the accounts don’t belong to the artist, they send money to the account as payment for their performance. Several celebrities have been forced to deny collecting money from anyone. This can be prevented if your account is verified.   

Identify fake social media accounts

As long as you are a celebrity, you will always have fake accounts in your name. Despite efforts to shut down these pseudo-accounts, oftentimes, they open new ones. These accounts can either make or mar you especially if your account is not verified. These fake accounts can share controversial posts or tweets that may damage your reputation.  

Tweets and posts are authentic

Journos usually monitor social media accounts of celebrities for their comments on issues or responses to scandals. They can tweet at the celebrity in question for their opinion without leaving their office. It is easier to source these comments from confirmed social media accounts. 

Enhance your celebrity status

Verifying your social media accounts take several steps. These are key steps you must follow to make sure that you are the one being verified. A verified account will no doubt enhance your status and attract more engagement and followership.

Top Three Social Media Sites to Focus Your Attention On

I’m often asked by small business owners; which social media sites should I use. The answer isn’t as straight forward as you might think, for instance you have to take into consideration your audience and were your audience hangs out. But, there are three social media sites that any business can use.

Twitter

This is definitely the top social media site that you need to be using, no matter what type of business you have, in fact let me be crystal clear on this, if you have a business you should be actively using Twitter. Twitter is truly a universal social media site, your business can be small or large, and you can benefit from being greatly by being active on Twitter.

The best thing to do is to get started is to develop your profile and then start and join in conversations that are related to your niche. You want to actually interact directly with your customers, leads, prospects, and even brands that might be your competition.

Twitter is the type of platform where you want to post or comment on something many, many times during a day as the life of a tweet is typically less than eight minutes. You can use a tool like Buffer or Hootsuite to help you schedule posts, but you’ll still need to get online to respond, retweet, and engage with people on Twitter. If you’re not part of the conversation surrounding your niche on Twitter, you’re missing out on a great opportunity to grow your business and become an influencer in the eyes of your audience.

Facebook

This is another social network that literally everyone can use, no matter the niche you are in. In fact, if you can’t find your audience on Facebook, your audience doesn’t exist. You can share all types of content, from images, to videos, to text.

On Facebook you don’t want to share or post too often unless you’re in an active conversation. They say that posting business related information more than twice a day is considered obnoxious on Facebook, but then I believe rules are meant to be broken as long as you monitor your response rates and know what works for you and your niche.

You can use software like SproutSocial.com, however Facebook have their own power editor that lets you schedule posts for business pages and I would recommend using this at least at the start. It’s very useful and helpful. Facebook also has wonderful community-building tools that you can’t beat elsewhere.

YouTube

This social network might seem like it’s only for visually pleasing niches, but the truth is you can use it for any niche. If you have something you want to teach others, you can use it. If you want to simply use it to interview people, you can do that.

You don’t have to post daily to get YouTube to work for you, but post at least weekly for the best results. Of course, more often up to daily is always better on YouTube. Not only can you build an audience on YouTube, you can also earn extra income through the views and linking back to your website.

YouTube is a great way to show off your expertise and knowledge. If you really want to be known as a mover and shaker, YouTube is for you. It works great for all sorts of niches to help people build up their expertise status.

These three social media networks are awesome and you should be using them. But, there are others like Instagram, great for visually pleasing brands, and the newer Blab.im that are very promising for many different types of businesses. I’m also a big fan of LinkedIn which again you should check out, the best thing to do is to be on the social media sites if your target audience is there. Whilst remembering that if you are passionate about one social media site over another you’ll often work harder to succeed on that, as your passion will drive you towards success.